Description
//Ninja Tune//
£23.99 – 1xLP, Limited Indies Only Transparent Green Vinyl in Gatefold Sleeve + download code + 12×12” origami ‘fortune teller’ insert.
£23.99 – 1xLP, Transparent LP in Gatefold Sleeve + download code + 12×12” origami ‘fortune teller’ insert.
With his multi-layered and highly-accomplished third album If This Is It, DJ Seinfeld has evolved into the artist he always wanted to be. The 12-track LP is an exploration of letting go, embracing the present, and turning “what ifs” into acceptance. “If This Is It is about reflecting on the past without dwelling in it, and finding harmony in restlessness,” Seinfeld commented. “Through writing it, I’ve tried to turn long-held anxieties into acceptance, and I hope listeners can take their own meaning from it”.
The album’s themes are shaped by a tension between restlessness and contentment. From an early age Seinfeld struggled to fully settle into the present, often missing home while on family holidays. “It became a running theme with my parents, lamenting my inability to enjoy where we were” he adds, “Fast-forward to now, and that restlessness is still intact, especially with my job being what it is and travelling so often – I find myself always looking to go somewhere else, but whatever I’m looking for is never really there, and where I am is no good unless I’m able to leave…This realisation isn’t something new, but I’ve had issues accepting it. It’s a sense of anxiety in the present.”
That travelling has seen Armand tour the globe; taking his acclaimed live show to massive crowds at The Warehouse Project and Printworks, playing regular DJ residencies at DC10 and Chicago’s beloved Smart Bar, iconic Boiler Room sets in New York, plus slots at Primavera, AVA, Lost Village, Coachella, EDC, Glastonbury and many more.
While crafting his third album was a slower process than usual – he started work on it during the week his acclaimed 2021 album ‘Mirrors’ was released on Ninja Tune – Seinfeld relished having the time to work on it. “During that time, a million ideas turned into a few, a few turned into no ideas at all, and no ideas eventually turned into one. That idea was to have the album mark a time where my struggles of letting go; of accepting things as they are; of romanticising memories rather than enjoying the present, are accepted and addressed”.
A beacon of hope, light and acceptance in a world that can often feel overwhelming, the album title is both an acknowledgement that some things can’t be changed, and an encouragement to enjoy and appreciate life. “I’m really happy and proud of these songs,” DJ Seinfeld says humbly, adding that he’s excited to bring the album to life on stage and see how people translate the open-ended feelings channeled within the album.
Tracklisting:
1. U Can’t Come Home (feat. TS Graye)
2. Quakin’
3. The Right
4. If This Is It (feat. Dan Whitlam)
5. Turning The Page
6. Of Joy (feat. ARY)
7. The Wave (feat. just lil)
8. In The Morning (feat. Moyka)
9. Everything U
10. Something That I’ve Never Known (with SG Lewis)
11. Our Mother’s Walk
12. If This Is It (Lake Erie Mix)






